Content Strategy

Smashing Magazine
5.0
1 review
Ebook
128
Pages
Eligible
Ratings and reviews aren’t verified  Learn More

About this ebook

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations. TABLE OF CONTENTS
- The Immersive Web And Design Writing

- Content: A Blessing, A Bubble, A Burden
- Make Your Content Make a Difference
- Content Strategy Within The Design Process
- Content Strategy: Optimizing Your Efforts For Success
- Finding Your Tone Of Voice
- Fluidity Of Content And Design: Learning From Where The Wild Things Are
- The Role Of Design In The Kingdom Of Content
- How Disregarding Design Limits The Power Of Content

Ratings and reviews

5.0
1 review

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.