How To Create Selling E-Commerce Websites, Vol. 2

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.

TABLE OF CONTENTS:

- How To Plan Your Next Mobile E-Commerce Website

- Exploring Ten Fundamental Aspects Of M-Commerce Usability

- An E-Commerce Study: Guidelines For Better Navigation And Categories

- The Current State Of E-Commerce Search

- Better Product Pages: Turn Visitors Into Customers

- Designing A Better Mobile Checkout Process

- Creating A Client-Side Shopping Cart

- Reducing Abandoned Shopping Carts In E-Commerce