Dr. Siddhartha Ganguli, trained in bioengineering and management, did some real out of the box thinking in the mid-1970 to develop the multi-disciplinary science of the human engineering and to start applying it in the corridors of organizations and social units first as a chief of Calcutta Management Association. Author of popular books Performance Management, First time right, Live happily work happily, and success : can be planned and earned. Conscious Management is his latest brain tickler in an attempt to chart out new path of Human resources Economics.