Retail Therapy: Making strategic relationships work
R. Jones
Oct 2002 · Springer
Ebook
200
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.
About the author
ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology.
DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.
DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
