Social Media in Emergent Brazil: How the Internet Affects Social Mobility
Oct 2017 · Why We Post Book 10 · UCL Press
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About this ebook
Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp
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3.9
8 reviews
Johann de Kock
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March 11, 2021
Good
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Anil Das
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May 17, 2021
AÀA BOSS NETWORK
4 people found this review helpful
Anil Das
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June 1, 2021
AÀA BOSS NETWORK
6 people found this review helpful
About the author
Juliano Spyer is Honorary Research Associate at UCL's Department of Anthropology, where he also obtained his PhD. His research interests include digital anthropology, online research methods, learning and apprenticeship, DIY/participatory media and Christianity.. Previously, he created and managed social media projects in the United States and Latin America, and published the first book about social media in Brazil (Conectado, 2007).
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