The Breakthrough Years: A History of Advertising. Volume Two. (1966-1980)
Feb 2024 · History of Advertising Book 2 · SAGUS
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303
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About this ebook
The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then.
Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
About the author
Graham Thomas FRSA. Was Vice Chairman of Saatchi & Saatchi.
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