The Biggest and Best: The Story of an Advertising Agency. A History of Advertising
About this ebook
There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century.
Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
About the author
Worked in agencies for twenty five years with twenty of those spent at Saatchi & Saatchi. Over that time he amassed more titles than a North Korean general’s collection of medals.
However there were more meritorious achievements including being awarded International Agency of the Year by Advertising Age; and P&G’s Robert V Goldstein Award for Global Advertising Excellence.
Over the last decade he has written papers on events in 19th century Japan, and co-authored a two volume book that examined the sweep of English education from the late Medieval period, He is a Fellow of the Royal Society of Arts.
