Digital China: Working with Bloggers, Influencers and KOLs: Learn how to plan marketing campaigns with bloggers in China

Ashley Dudarenok

Nov 2018 · Digital China Book 3 · Alarice International Limited

Ebook

164

Pages

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About this ebook

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action. You’ll learn about:
The Most Influential KOL Platforms and How They WorkHow to Find and Select the Right Influencer for YouThe Ins and Outs of Effective KOL CampaignsKOLs in action: Revealing Case Studies
If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.

About the author

Ashley Dudarenok is a serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice (www.alarice.com.hk) and China digital consultancy ChoZan 超赞(www.chozan.co). She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of three international Amazon bestsellers and 6 mini books on Digital China.

Director of Marketing at Salesforce, leading marketing for our Strategic Partnership with Alibaba Cloud and our China products.

Formerly Head of Marketing at Chatly, VP of Live Streaming at The Meet Group, and the Founder of Chinamktginsights.com, a digital media outlet dedicated to documenting the rise of Chinese brands.

Lauren is the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a contributing writer at Forbes and Jing Daily, and former host of the China Marketing Podcast.

Fun Fact: Lauren in her previous life I was a live streamer with over 400k Chinese fans.

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