Digital China

The Digital China series delves into topics related to China’s marketing, e-commerce, technology, and business spheres. Whether you’re an exprinced China watcher or new to the area, there are things to learn from these well-researched, clearly explained books. The series currently includes 3 full-lengths books and 7 mini books.

FULL-LENGTH BOOKS.

NEW RETAIL: BORN IN CHINA GOING GLOBAL

New Retail: Born in China, Going Global was written with Michael Zakkour and deals with Chinese tech giants like Alibaba, Tencent, JD.com and others that have changed global commerce and e-commerce.

WORKING WITH BLOGGERS, INFLUENCERS AND KOLS

This was written with writer, marketing expert and former China livestreaming KOL, Lauren Hallanan. It examines the world of influencers and key opinion leaders (KOLs) in China and the power they hold in a nation where the mobile internet and social media platforms hold dominant roles in daily life.

UNLOCKING THE WORLD’s LARGEST E-MARKET

Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media is a must-have for anyone planning to enter the China market who wants to understand the country’s social media and e-commerce landscape.

MINI BOOKS.

The next seven books are mini books that deal with niche topics related to digital marketing, new retail and tech in China.

METAVERSES FOR BUSINESS

Our most recent book, Metaverses for Business: How Companies in China and the Rest of the World are Exploring Web3, demystifies the concepts and technology surrounding metaverses, VR, AR, Web3, NFTs and more. Even though the hype has now turned toward AI content generators, metaverse development continues and those who understand what it is are setting themselves for success now and in the future.

MODERN CHINESE CONSUMERS

Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions.

HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA

This book has been written to help companies avoid PR Crises when dealing with China. Find out examples of mistakes and PR Crises and get practical advice on how to respond to certain political, social, cultural, taste and preferences issues.

HOW TO WIN WITH CHINESE TOURISTS

If you’ve ever thought about attracting Chinese tourists to your location, shop or brand, this is the book for you. Find out who China’s outbound tourists are, where they’re goin, what they’re buying and why.

MICRO-INFLUENCERS, KOCS AND PRIVATE POOLS

We all know that influencers, key opinion leaders (KOLs) and social media personalities of all kinds serve important roles in marketing on digital platforms. However, the crucial role that micro-KOLs and key opinion consumers play in China’s complex social media world is sometimes forgotten.

SELLING TO CHINA THROUGH CROSS-BORDER E-COMMERCE

If you’ve ever thought about expanding your business into China but hesitated, this book is for you.There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes.

HOW TO DO B2B MARKETING IN CHINA

If you are a B2B company operating in China, this book is for you. FInd out how to set yourself apart in the B2B space through the power of digital marketing and online platforms.