Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Akkucuk, Ulas
Oct 2014 · IGI Global
Ebook
550
Pages
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About this ebook
In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.
The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.
About the author
Ulas Akkucuk is an Associate Professor of Quantitative Methods at Bogazici University Department of Management, Istanbul, Turkey. Dr. Akkucuk has a BS in Industrial Engineering from Bilkent University (1997), an MBA from Bogazici University (2000), and a PhD in Management Science and Information Systems from Rutgers University (2004). He has taught Statistics, CRM & Data Mining, and Global Aspects of Management courses, among others, at both graduate and undergraduate levels. He is Associate Editor for International Journal of E-Business Research and Subject Area Editor for Journal of Global Business Insights. He has edited 13 books with IGI Global a majority of which have been indexed by WoS or SCOPUS. [Editor]
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