I use my education and certification to analyze the latest research data on childhood obesity. The goal of this study was to explore the root causes of childhood obesity—who or what is responsible, and how parental actions may influence a child’s behavior. I also examined how suggestive marketing techniques can work against a child’s efforts to maintain a healthy weight. My analysis is based on a well-regarded research study conducted by a professional survey group. The causes of childhood obesity may be more apparent than we realize. I hold a Bachelor's Degree in Business Administration from Tiffin University and an Associate’s Degree in Management Technology from Owens Community College. I am also a certified personal trainer through the National Federation of Professional Trainers, certificate number 45582.