Making Your Point: Communicating Effectively with Audiences of One to One Million
David Bartlett
Jun 2008 · St. Martin's Press
Ebook
272
Pages
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About this ebook
Unlock the Secrets of Effective Communication and Captivate Your Audience
In Making Your Point, leading strategic communications expert David Bartlett shares his decades of experience to help you speak, write, and communicate more effectively. Whether you're a student, business professional, public speaker, or politician, this accessible guide provides the tools you need to improve your skills and deliver memorable messages.
Bartlett's advice is grounded in common sense and backed by real-world examples. You'll learn how to:
Devise a simple strategic goal for every interview, meeting, or speech
Tailor your message to appeal to your specific audience
Craft positive, concrete, and empathetic messages
Leverage blogs, podcasts, and platforms like YouTube to promote your message
Reach even the largest audiences one person at a time
Drawing on wisdom from Aristotle to The Daily Show, Making Your Point provides the secrets to sharper, more influential communication. With careful research, thoughtful planning, and the right content and style, you'll be equipped to make your point with impact.
In Making Your Point, leading strategic communications expert David Bartlett shares his decades of experience to help you speak, write, and communicate more effectively. Whether you're a student, business professional, public speaker, or politician, this accessible guide provides the tools you need to improve your skills and deliver memorable messages.
Bartlett's advice is grounded in common sense and backed by real-world examples. You'll learn how to:
Devise a simple strategic goal for every interview, meeting, or speech
Tailor your message to appeal to your specific audience
Craft positive, concrete, and empathetic messages
Leverage blogs, podcasts, and platforms like YouTube to promote your message
Reach even the largest audiences one person at a time
Drawing on wisdom from Aristotle to The Daily Show, Making Your Point provides the secrets to sharper, more influential communication. With careful research, thoughtful planning, and the right content and style, you'll be equipped to make your point with impact.
About the author
David Bartlett is senior vice president of Levick Strategic Communications and one of the country's most sought-after communications strategists and executive coaches. He has helped top executives at corporations, trade associations, nonprofits, and multinationals communicate effectively with a wide variety of key stakeholder groups. Dave served as president of the Radio-Television News Directors Association (RTNDA), as well as vice president of News and Programming for NBC Radio, managing editor for Metromedia Television News, director of News and English Broadcasts for the Voice of America, and director of Global New Services for the WorldSpace direct broadcast satellite system. He has written for the Media Institute, the Aspen Institute, the Media Studies Center, the International Press Institute, the American Journalism Review, Broadcasting & Cable Magazine, and the Federal Communications Law Journal.
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