Utilizing New Information Technology in Teaching of International Business: A Guide for Instructors
Fahri Karakaya · Erdener Kaynak
Mar 2018 · Routledge
Ebook
168
Pages
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About this ebook
Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.
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