Opinion Framing
About this ebook
The book provides a foundational understanding of rhetoric, media studies, and political communication, presenting historical examples of influential essays. By analyzing prominent essays and cross-referencing rhetorical strategies with psychological principles of persuasion, Opinion Framing demonstrates how persuasive messages are crafted and received. Learn how appeals to emotion, logical argumentation, and narrative construction play pivotal roles in solidifying opinions within the public sphere.
Structured in four parts, the book introduces framing concepts, examines specific rhetorical strategies, analyzes impactful case studies, and considers ethical implications. This approach empowers readers to critically evaluate persuasive messages and understand the forces shaping public discourse.
Ultimately, the goal is to promote media literacy and critical thinking skills, enabling citizens to become more discerning consumers and responsible producers of persuasive messages.
