Messages: An Introduction to Communication
Jun 2016 · Routledge
Ebook
240
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
About the author
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. ished in the United States and abroad, numerous book reviews, and more than 70 books on the mass media, popular culture, humor, tourism, and everyday life. Among his books are Bloom’s Morning, The Academic Writer’s Toolkit: A User’s Manual; Media Analysis Technique; Seeing is Believing: An Introduction to Visual Communication; Ads, Fads And Consumer Culture; The Art of Comedy Writing; and Shop ‘Til You Drop: Consumer Behavior and American Culture. Berger is also an artist and has illustrated many of his books. He has also written a number of comic academic mys[1]teries, such as Postmortem for a Postmodernist, Mistake in Identity, The Mass Comm Murders: Five Media Theorists Self[1]Destruct, and Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory. His books have been translated into German, Italian, Russian, Arabic, Swedish, Korean, Turkish, Farsi, and Chinese, and he has lectured in more than a dozen countries in the course of his career.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
