Kundenempfehlungen als Marketinginstrument
Mar 2013 · Springer-Verlag
Ebook
438
Pages
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About the author
Dr. Sabrina Helm arbeitet als wissenschaftliche Mitarbeiterin bei Prof. Dr. Bernd Günter am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing, an der Universität Düsseldorf, wo sie auch promovierte.
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