Words: Original, unexpected, new, never thought of, never seen before, creative, new, useful.
Responses: "Isn't that wise?", "What a great idea!", "Why didn't someone think of doing this before?"
Explanation: Challenge the traditional notion of how it was done before, bringing ideas from one industry to another or from one geographic area to another.
In this book, you will get to know about the 10 things which are the DNA of any innovation in this world.