Fashion Management: A Strategic Approach, Edition 2
Oct 2024 · Bloomsbury Publishing
Ebook
448
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion.
With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.
The 2nd edition of Fashion Management includes:
A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.
A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.
Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.
This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.
The 2nd edition of Fashion Management includes:
A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.
A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.
Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.
This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
About the author
Rosemary Varley is Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where she was previously Subject Director for Marketing and Retail and Fashion Business Research Coordinator.
Ana Roncha is Lecturer in Fashion Marketing and Brand Strategy at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.
Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.
Liz Gee is Dean of the Fashion Business School at London College of Fashion.
Ana Roncha is Lecturer in Fashion Marketing and Brand Strategy at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.
Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.
Liz Gee is Dean of the Fashion Business School at London College of Fashion.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
