The COVID-19 pandemic was a global unprecedented event which was a huge crisis and challenge for the tourism and hospitality industry to confront. This book focuses on the tourist experience and perception during the pandemic time as well as the normal time. The experience and perception can affect the tourist's satisfaction and trust, behavioral intention substantially. They are critical for the decision-making to visit or revisit a tourist destination. The book discusses the experience and perception of the tourists with width and depth. The affecting factors and dimensions for the tourist experience and perception are explored in various types of tourism. Some measurement including quantitative and qualitative measurements for tourist perception is suggested. The book convincingly shows some successful approaches to increase the positive experience and perception of the tourists for sustainable tourism development. The book is highly recommended for tourism and hospitality researchers, policymakers, industry practitioners, and graduate students
Yuhua Luo is the founding chair of the International Conference on Tourism between China and Spain (www.china-spain.org). She has worked as a full professor at the University of Balearic Islands, Spain, for over twenty years. She has been the main proposer, project leader, and proposal evaluator of many European and Spanish national R & D projects. She has cooperated with many well-known industrial companies and universities in Europe and China. In addition to publishing numerous research papers, she has published nineteen volumes of Lecture Notes of Computer Science (LNCS) by Springer as a sole editor. She is also a guest editor for the journal of tourism economics in the UK.
Xialei Duan is an assistant professor at the Faculty of International Tourism and Management at City University of Macau. She received the doctoral degree in the Department of Geography and Resource Management at the Chinese University of Hong Kong in December 2018. Her research interests include sustainable tourism, rural tourism, destination image, and branding. She was the principal investigator of the research project for tourism destination image and branding in Guangdong-Hong Kong-Macao Greater Bay Area, which was supported by the Education Fund of the Macao SAR Government under the Specialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area.
Xi Li is a professor and executive associate dean of the Faculty of the International Tourism and Management at City University of Macau. He served as an associate founding dean from 2011 to 2016. Dr. Li was the program coordinator for the School of International Tourism Management at the Macau University of Science and Technology before. His main research areas include destination tourism management and event management. He is the author of a couple national textbooks and the editor of 6 monographs and textbooks on tourism management, exhibition management, and festival management. Dr. Xi Li has participated in nearly 30 local national, provincial, and ministerial research projects. He also provides tourism and exhibition consulting services to businesses in Macao and mainland China. In the past few years, he has published close to 30 papers in well-known international academic journals.