Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line
Oct 2013 · Chandos Publishing
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About this ebook
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. - Offers guidance on the use of social media and measuring the success of social media in a business environment - Provides practical information on what social media can do for business and how it can be used - Aimed at those who use social media in their workplace
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About the author
Urs E. Gattiker is Chief Technology Officer at My.ComMetrics.com, a web-based benchmarking software for corporate blogs. Urs draws on a wealth of experience as an analyst, managing and executing social media projects for clients, helping them enhance their online presence using data.
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