Tourist Behaviour: An International Perspective
Metin Kozak · Nazmi Kozak
11/2016 · CABI
Livro eletrónico
198
Páginas
family_home
Elegível
info
reportAs classificações e as críticas não são validadas Saiba mais
Acerca deste livro eletrónico
Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour.
Acerca do autor
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.
Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gained both his Master's and Ph.D. degrees in the area of tourism management. His research activities focus on tourism marketing and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.
Classifique este livro eletrónico
Dê-nos a sua opinião.
Informações de leitura
Smartphones e tablets
Instale a app Google Play Livros para Android e iPad/iPhone. A aplicação é sincronizada automaticamente com a sua conta e permite-lhe ler online ou offline, onde quer que esteja.
Portáteis e computadores
Pode ouvir audiolivros comprados no Google Play através do navegador de Internet do seu computador.
eReaders e outros dispositivos
Para ler em dispositivos e-ink, como e-readers Kobo, tem de transferir um ficheiro e movê-lo para o seu dispositivo. Siga as instruções detalhadas do Centro de Ajuda para transferir os ficheiros para os e-readers suportados.
