Tourist Behavior: An Experiential Perspective
Metin Kozak · Nazmi Kozak
tra 2018. · Springer
E-knjiga
201
str.
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O ovoj e-knjizi
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility.
Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
O autoru
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management at Dokuz Eylul University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management and marketing, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to various universities in the US, Europe and Asia as a visiting scholar.Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gaines both his Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, history of tourism, and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to several universities in the US as a visiting scholar.
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