Tourism and Generation Y

Name: Tourism and Generation Y
Rating: 3 (2 reviews)

Pierre Benckendorff · Gianna Moscardo · Donna Pendergast

Jan 2010 · CABI

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Izilinganiso nezibuyekezo aziqinisekisiwe Funda Kabanzi

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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

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