The virtuous circle
About this eBook
Ellen MacArthur, the founder of her eponymous foundation, which works to accelerate the transition to a regenerative economy, writes that we need to stop living a "take, make, dispose" lifestyle. We need to think about a circular economy where waste and pollution are prevented, products are reused and natural systems such as agricultural land are regenerated.
This is the seventh essay in the Big Ideas series created by the European Investment Bank.
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About the author
Dame Ellen MacArthur made yachting history in 2005, when she became the fastest solo sailor to circumnavigate the globe. She remains the UK's most successful offshore racer ever, having won the Ostar, the Route du Rhum, and finished second in the Vendée Globe. She received the French Legion of Honour from President Nicolas Sarkozy in 2008, three years after having been knighted by HM Queen Elizabeth II.
Having become acutely aware of the finite nature of the resources on which our linear economy relies, she retired from professional sailing to launch the Ellen MacArthur Foundation in 2010.
The Foundation works to accelerate the transition to a circular economy, and has helped establish the subject on the agenda of decision makers around the world. Since the publication of its first economic report in 2012, the Foundation has launched global initiatives on plastics and textiles, developed innovation networks with educators, businesses, and governments, and released almost 20 further reports and books. Dame Ellen is a World Economic Forum Global Agenda Trustee for Environment and Natural Resource Security and member of its Platform for Accelerating the Circular Economy, and she sat on the European Commission's Resource Efficiency Platform between 2012 and 2014.
