“I recommend, with confidence and great pleasure, the book The Online Business Guide written by Mr. Victor Marcoianu, whom I have known for over 5 years, during which time we carried out professional activities and education together. The Online Business Guide explains in detail what steps need to be followed to launch and promote a business in the digital environment, especially in the current conditions in which most businesses go to the online environment. ”
Associate Professor Eng. Iustin PRIESCU, PhD
During my years as a software developer and marketing manager, I have promoted many businesses online and helped create many successful brands. I had the opportunity to work with businesses in a wide range of fields, from local businesses to the marketing of laboratory products, music bands, well-known authors and beauty salons, to universities, online malls and amusement parks. The SenDesign activity takes place all over the globe: in Romania, in Europe, in Australia, in the USA, etc. Thus, I had the opportunity to face many problems either technical, human or psychological nature.
Based on experience in software development, digital marketing and branding, I wrote The Online Business Guide to help you grow and reach your audience. The book is addressed to you if you are just opening a business or you are a person of interest and you want to promote yourself in the online environment. Originally published episodically on the SenDesign blog, the information is gathered, adjusted and completed in an easy and easily digestible format.
To read this guide you do not need advanced technical knowledge, but only patience, ambition and curiosity. The guide does not go into programming details and is not a tutorial on creating a website. Here are listed and described the methods and principles needed to create an online presence. Of course, any marketing or programming skill is welcome.
By reading the Online Business Guide you will accumulate basic notions and vital techniques to create an online marketing plan. You will find out what you need to know when ordering or creating a website, in the design of a logo, in the creation of social media pages and your image in the online environment. We will also address methods of popularizing and increasing website traffic and customer perception of the brand.
We will explore innovative ways to cover as wide a segment of the market as possible and turn your brand into 21st century technology. Why you need a mobile app and what can you create to keep up with the competition.
In conclusion, I will talk about how to think online and how you should behave in the digital environment in terms of my experiences with customers over the years. The philosophy of success, common mistakes and the abyss of the lack of trust.
Born on January 18, 1996 in Bucharest, Romania, Victor Marcoianu is a software application developer, web designer and digital marketing manager at SenDesign.
In 2005, at the age of 9, he took 3rd place at the speed skating marathon in Bucharest, 1st place at the speed skating marathon in Constanța and 2nd place at the speed skating competition in Târgul Jiu. Between 2008 and 2010 he was part of the band Menestreli and Minnesingeri where he participated in the Sulina festival (2009), in exchanges of experience in Switzerland and other festivals.
He created his first website at the age of 12 as a personal study. At the age of 15, he took over the administration of the Dermagen Cosmetic website. In 2012 he started his commercial activity as a freelance web designer.
In 2014, at the age of 18, he made his first software applications for Dextro Energy Romania, where he was a sales consultant. An Android application with product instructions and training instructions and a Windows application for ordering Dextro Energy Romania products, which marked his debut as a software developer.
In 2015, he started his training as a system administrator, following two advanced training courses within the Class IT company. In the same year he graduated from the theoretical high school Nicolaie Iorga in Bucharest. He was admitted to the Faculty of Informatics of Titu Maiorescu University in Bucharest in the same year.
In the first year of his studies, he created the SenDesign brand based on the business started in 2012. Throughout his studies, he participated in several international projects at Titu Maiorescu University.
In the 2nd year of studies, he gets hired as a Quality Controller within Ubisoft for the Watch Dogs 2 project for a period of 3 months.
In 2016, the Universitas module was born, the first application in Romania intended for communication between student and professor in the university educational environment.
Between 2015 and 2018, he collaborated on the photo editing part with the Tiny Smiles studio, processing over 6,000 Christmas pictures with babies and their families.
In 2017, his business took international roots by opening a branch in Perth, Australia being involved in both software development and web design. Also in 2017 it enters the United States market where it continues to deliver mobile applications, Windows applications and websites.
He graduated from the Faculty of Informatics of Titu Maiorescu University in Bucharest in 2018, being part of numerous international projects to be launched in the near future. Also in 2018, he made his debut as a writer, publishing numerous guides on the SenDesign blog. At the end of the year, it launches for free the educational application DRPCIV Car Questionnaires on the Android platform with a success of over 15,000 downloads just 10 months after its launch
On October 1, 2019, he was invited as an honorary graduate of the Faculty of Informatics at Titu Maiorescu University in Bucharest, at the opening of the new academic year. Also during this period, he assembles and rewrites the guides published on the SenDesign blog, in a single volume entitled The Business Guide in the Online Environment, which is currently in its second edition.
In April 2021, the debut book is translated into English for the international public under the title The Online Business Guide. In November of the same year he launches the book Successful Web Design. Keeping pace with the launches, in April 2022 it launches the book WordPress Design. Book in which he details step by step, through clear instructions and images, the creation of a website in the WordPress platform.
From 2012 until now, Victor Marcoianu has given birth to more than 200 successful websites and 60 applications, notable being the Admission Portal and the Student Portal of Titu Maiorescu University.
Within the company SenDesign deals with the development of brands through digital means. It is involved