The Language of Cosmetics Advertising

Β· Springer
ЭлСктронная ΠΊΠ½ΠΈΠ³Π°
118
ΠšΠΎΠ»ΠΈΡ‡Π΅ΡΡ‚Π²ΠΎ страниц
ΠžΡ†Π΅Π½ΠΊΠΈ ΠΈ ΠΎΡ‚Π·Ρ‹Π²Ρ‹ Π½Π΅ ΠΏΡ€ΠΎΠ²Π΅Ρ€Π΅Π½Ρ‹. ΠŸΠΎΠ΄Ρ€ΠΎΠ±Π½Π΅Π΅β€¦

Об элСктронной ΠΊΠ½ΠΈΠ³Π΅

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires β€˜work’ to fix its β€˜problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Об Π°Π²Ρ‚ΠΎΡ€Π΅

Helen Ringrow is Senior Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen’s University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.

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