關於這本電子書
""The Business of Style"" dives into the fashion industry's core, revealing how trends are manufactured and monetized. It explores the roles of design, business, and consumer behavior in shaping our style choices. The book highlights how the pursuit of profit and strategic design innovation drive the cyclical nature of fashion, leading to constant changes in what's considered stylish. One intriguing fact explored is how fashion brands intentionally create new trends to make existing wardrobes seem outdated, fueling consumer demand.
The book progresses by first introducing key concepts like trend forecasting and brand management. It then dissects the roles of designers, manufacturers, and retailers in creating trends, analyzes the impact of media on consumer preferences, and investigates the financial strategies used by fashion brands. Ultimately, it shows how these factors combine to create a system where continuous change is inevitable.
This approach offers readers a comprehensive understanding of the fashion industry's economic engine, making it valuable for designers, marketers, and consumers alike.
為這本電子書評分
請分享你的寶貴意見。
閱讀資訊
智能手機和平板電腦
手提電腦和電腦
你可以使用電腦的網絡瀏覽器聆聽在 Google Play 上購買的有聲書。
電子書閱讀器及其他裝置
如要在 Kobo 等電子墨水裝置上閱覽書籍，你需要下載檔案並傳輸到你的裝置。請按照說明中心的詳細指示，將檔案傳輸到支援的電子書閱讀器。
