Technological Sustainability and Business Competitive Advantage
Muneer Al Mubarak · Allam Hamdan
авг 2023. · Springer Nature
E-knjiga
523
Stranica
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O ovoj e-knjizi
This book discusses advanced technological solutions in Industry 5.0 that can be used for business competitive advantage and sustainability. The book presents tools that can help reduce time and make use of data in an efficient way while using resources efficiently and sustainably. The book aims to highlight technological sustainability through promoting innovations, improving social development, and providing green products that benefit the society. The authors discuss the recent technological advancements such as Artificial Intelligence (AI), Internet of Things (IoT), Financial Technology (FinTech), Big Data, and Blockchain. They also discuss the benefits of incorporating such technologies in areas such as green supply chain, storage technology, Internet banking, and nanotechnology. The target audience of this book includes all interested individuals and institutions in the fields of engineering, business, technology, and public services. The book provides insights and solutions to many issues and creates opportunities for further sustainability.
O autoru
Muneer Al Mubarak is a Full Professor of Management and Marketing. He received his Ph.D. in Business & Economic Studies from University of Leeds, UK. Prof. Al Mubarak’s expertise is in strategic management, marketing management, and relationship marketing. He has over 35 years work experience as he contributed well to teaching and training in areas such as Leadership, Strategic Management, Relationship Marketing, Marketing Management, Marketing Communications, Sustainability, Corporate Social Responsibility, Customer Relationship Management and Service Excellence. He has participated in many community activities over the years and is in several scientific journals advisory boards and a reviewer of high ranked international journals.
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