The New Capitalists: How Citizen Investors Are Reshaping the Corporate Agenda

This book explores currently new economics trend that remarked by increasing numbers of shareholders around the world that then, the authors mentioned it as a development of civil economy regarding the ownership of corporation is on civil society's hand. As the result, the citizen investors pay more attention in intern management and pursue companies to figure out any appeared problems in line with accepted social value rather than simply seek short term profits. These investors are also demanding appropriate accountability from the companies. Hence, corporation do not free of choices regarding to conduct business, just as financial criminals that happened to Enron, WorldCom and so on. It seems to be good news for social change because this investors are perceived to be more socially aware than past generation and holding share more internationally. Along with present huge studies about socially responsible businesses that provide better financial returns, this trend will convince management to aware this ethically wave. As a way to explore new theory to reveal new trend in ethical and responsible business and economic recently, reading this book is valuable.