Reaching and Responding to the Audience: Small Museum Toolkit, Book Four
Stacy Klingler · Cinnamon Catlin-Legutko
Nov 2011 · Bloomsbury Publishing USA
Ebook
188
Pages
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About this ebook
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
About the author
Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
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