The book progresses by first introducing core concepts of affective psychology, then moves to specific emotional manipulation tactics like fear-mongering and appeals to national identity.
Each tactic is examined with historical and contemporary examples.
For instance, the creation of in-groups and out-groups is a common tactic.
Readers will learn to recognize these strategies in political speeches, advertising campaigns, and social media.
Ultimately, Emotional Manipulation Tactics serves as a practical guide to recognizing and resisting these subtle influences.
It culminates in a discussion of ethical implications and offers strategies for critical thinking and emotional self-defense, equipping readers to become more informed consumers of political information.