Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content

In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding.

TABLE OF CONTENTS

- Editing Tips For Business Web Content, written by Brad Shorr

- Framing Effective Messages To Motivate Your Users, written by Victor Yocco

- Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach

- How To Run A Content-Planning Workshop, written by James Deer

- Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford

- Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft

- Content Knowledge Is Power, written by Sara Wachter-Boettcher

- Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag