Beyond Charm: The Essential Etiquette Guide for Middle Eastern and Global Youth
About this ebook
«Sophisticated and charming, Ms. Shirley epitomizes the qualities she seeks to impart. » - Selections Education, 2008
«Shirley Shalaby has gone to great lengths to help others develop their personality and add beauty to their everyday lives.» - Identity, 2007
«Each one of us is blessed with an inner beauty struggling to be recognized. » - Al Ahram Weekly, 2007
«She was brought up in a home full of beauty; her mother, a fashion designer, taught her how to talk and walk nicely and basically, to behave. She hoped that her little daughter would one day become a famous fashion designer. In fact, the daughter has fulfilled her mother’s dream and more. » - Egyptian Mail, 2008
About the author
About Shirley Shalaby : Since 1990, Shirley Shalaby has pioneered educational standards in the art of etiquette and image consulting in Egypt. Author of two books in Arabic and English, the Art of Etiquette (2001) and Beyond Charm (2011) respectively. Shirley has enjoyed a long background in the field of professional modeling and image building in Canada, the USA and the UK, where she used to coach professional men and women as well as models on enhancing their image; including personality, deportment, social grace and personal appearance.
In 1990 Shirley established “En Vogue”, the very first Modeling and Finishing Institute in the Middle East, in the Egyptian capital of Cairo. Her first signature product was the Professional Modeling and Finishing Program that ran throughout the 90’s and into the 2000’s, whose alumni is among Egypt’s finest – TV personalities, actors and prominent entrepreneurs.
More than fifteen years ago, Shirley launched the unique “Children’s Mode
ling and Savoir Faire” program in Egypt, especially designed for children and young teens between 6 and 18 years old. These interactive workshops are held at the En Vogue Center and at select secondary and high schools across Cairo. A great contribution to the development of a child’s personality and communication skills, the program encompasses modeling, deportment, voice attractiveness, conversational skills, social dancing, arts and crafts and table manners over a hot meal.
Some of her most recent activities include lecturing in key institutions such as; the Professional Development Program of the Cairo American Chamber of Commerce, the American Management Institute, Amideast, Ein Shams Middle East Research Center, the American University in Cairo, and the Cairo Opera Artistic Creativity Center; which she has done repeatedly over the past ten years. A regular speaker at the AUC Career Fair on First Impression and Job Interviewing Skills, she currently coaches a selective group of Student Ambassadors at the AUC, to develop their Diplomatic Protocol Skills.
Today, Shirley is a well-known media personality. She is a familiar face on El Mehwar’s “Saa’a Ma’ Sherif”, OTV’s daily programme “Sabahak Sokar Ziyada”, CBC’s “Zayel Shams”, as well as Nile TV’s “Good Morning Egypt” and “Good Evening Egypt”. She has also been a guest on the BBC and Al Jazeera Children’s Channel.
Shirley Shalaby is a recipient of Honorary Awards by the Egyptian Minister of Culture and the American University in Cairo, and an active member of the Federation of Image Professionals International. She holds several international certificates and awards in the field of beauty development as well as being a Certified Color Adviser, Certified Image Consultant and Corporate Etiquette Adviser. Currently enrolled in a professional fellowship with the Cherie Blair Foundation, Shirley has been invited as a speaker at several international conferences, seminars and events in London, Amman, Tunis, Karachi, Doha and Abu Dhabi.
