Secondly, in order to take the multicultural view seriously, it explores the complexity, diversity, and forms of otherness of non-Western discourse by examining the case of China and Hong Kong's discourses of the decolonization of the latter. Far too often, non-Western discourse has been stereotyped as externally discrete, internally homogeneous, and formally containable within a 'universal', 'general', or 'integrated' model. The present work focuses on China and Hong Kong's discourses, which have been marginalized by their Western counterparts. Through culturally eclectic linguistic analysis and local cultural analysis, it identifies and highlights the specific ways of speaking of China and Hong Kong - their concepts, concerns, aspirations, resistance, verbal strategies, etc. - with respect to similar or different issues.
The culturally pluralist view and analytical practice proffered here call for a radical cultural change in international scholarship on language, communication, and discourse.
Shi-xu is Professor at Zhejiang University, Hangzhou, China.
Manfred Kienpointner is Professor at the Leopold-Franzens University of Innsbruck, Austria.
Jan Servaes is Professor at the University of Queensland, Brisbane, Australia.