Services, Experiences and Innovation: Integrating and Extending Research

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· Edward Elgar Publishing
ኢ-መጽሐፍ
360
ገጾች
ብቁ
የተሰጡት ደረጃዎች እና ግምገማዎች የተረጋገጡ አይደሉም  የበለጠ ለመረዳት

ስለዚህ ኢ-መጽሐፍ

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research. 

ለዚህ ኢ-መጽሐፍ ደረጃ ይስጡ

ምን እንደሚያስቡ ይንገሩን።

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