Search Engine Optimization
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This book is built on over 15 years of hands-on SEO work with real client projects. Every chapter is written by me, based on in-depth research, proven strategies, and real-world application.
It covers everything from SEO fundamentals to advanced techniques: keyword research, content strategies, technical SEO, link building, analytics, and more. You'll learn how search engines work, how to create content that ranks, and how to measure SEO success.
The book offers clear, actionable solutions for common SEO challenges, from page speed and structured data to mobile-first indexing and multilingual sites. It also explores current trends like AI, voice search, and the future of SEO.
This is a text-only guide no diagrams or images focused on delivering deep, practical knowledge. Originally 700 pages, it’s been refined to around 535, with clean formatting and a reader-friendly structure.
Perfect for students, marketers, and website owners who want to truly understand SEO and achieve lasting success on Google.
Formatting Note: The layout and structure of this book have been specifically designed for a broad audience from various sectors. Although it may appear somewhat extensive or detailed, this style has been deliberately chosen and aligns with the format used in my other publications. Publishers often prioritize depth and clarity of content over page count to ensure that each concept is thoroughly addressed and reader engagement is maximized. The entire content was written personally by me and developed through thorough research, tested strategies, and practical work.
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Maria Johnsen, originating from Trondheim, Norway, boasts a diverse array of expertise encompassing AI computer engineering, film and TV investment, writing, directing, producing, poetry, and digital marketing. Growing up in a multilingual environment laid the foundation for Maria's linguistic prowess. Her academic journey traversed various disciplines, including Information Technology, Informatics, Beauty Arts and Culture, Computer Engineering, and Film Production.
Maria's exceptional contributions have earned her prestigious accolades such as the International Star Award for quality leadership, innovation, and excellence in 2019. Her impactful films, available on platforms like Amazon Prime, have captivated audiences in 175 countries. Complementing her filmmaking success, Maria has authored 64 books in English, German, French, Spanish, Japanese, and Dutch, including educational materials for postgraduate studies, showcasing her global influence as a published author.
Her literary repertoire extends to non-fiction works utilized in post-graduate programs at esteemed universities across North America and Europe. Titles such as "Search Engine Revolution," "The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry," "AI in Digital Marketing," "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break," "Blockchain in Digital Marketing: A New Paradigm of Trust," "Multilingual Digital Marketing: Managing for Excellence in Online Marketing," and "Sales in The Age Of Intelligent Web" underscore her expertise in digital marketing and emerging technologies.
Maria's educational journey transcended borders, with stints at institutions like Sorbonne University in Paris, Kharkov University in Ukraine, and engagements in Changchun, China, where she mastered Korean and Chinese. She has shared her knowledge by instructing English, French, and Russian to undergraduate and postgraduate students, notably achieving a 70% success rate with her students earning scholarships for further studies in the US and Canada.
As an entrepreneur, Maria founded Golden Way Media, a company dedicated to promoting businesses globally. Based in London, UK, she manages Golden Way Media Films and Golden Way Media, a digital marketing firm in Norway. Recognized as a top digital marketing influencer worldwide and among the top 100 global influencers in artificial intelligence (A.I.) and Fintech by Onalytica in 2016, Maria continues to excel across diverse domains, penning commercially viable screenplays and leaving an indelible mark on the cinematic landscape.
