Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers
May 1986 · Stewart Publishing, Inc.
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15 reviewsreport
Ebook
136
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About this ebook
This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.
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4.8
15 reviews
Vaishali Sonaji Mhaske Mhaske
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January 13, 2017
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About the author
Scott Alan Stewart was Editor and Publisher for Stewart Publishing, Inc. from 1985 to 1999. He published the Interactive Healthcare Newsletter and Directories, various market/research reports, and sponsored the annual Interactive Healthcare Conference, all covering the use of interactive computer technology for education in the fields of medicine, nursing, allied health, patient education, and health promotion. In 1990 he received the Nebraska Videodisc/Design and Production Group Award for "Outstanding Contribution to the Industry."
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