Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing
Jan 2011 · Diplomica Verlag
3.8star
5 reviewsreport
Ebook
96
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people?s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a ?CULT BRAND?. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple?s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of ?cult marketing? because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple?s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple?s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a ?CULT BRAND?.
Ratings and reviews
3.8
5 reviews
ZeorJ VISTR
- Flag inappropriate
December 30, 2017
Wow
About the author
Sascha Schneiders, wurde 1987 in Aachen geboren. Nachdem er seine Hochschulreife im Jahre 2007 absolvierte, begann er eine schulische Ausbildung zum European Business Assistent. Um seine Qualifikation weiter ausbauen zu k”nnen, verlieá er Aachen fr ein Auslandsjahr auf der britischen Insel in Leeds. Dort schloss er 2010 die Leeds Met University mit einem BA in Business and Administration ab. Bereits w„hrend seines Studiums sammelte er umfassende praktische Erfahrung in der Hotelbranche. Nach seinem Studium erg„nzte er sein theoretisches Wissen durch ein Praktikum im Bereich E-Commerce. Durch sein t„gliches Verfolgen der Wirtschaftsnachrichten, wurde er immer wieder mit Rekordums„tzen und Rekordgewinnen eines bestimmten Hi-Tech Unternehmen konfrontiert. Nach kurzer Recherche, stieá er auf eine Erfolgsgeschichte eines Unternehmens und seinem Gesch„ftsfhrer, die auáergew”hnlicher kaum sein konnte. Fasziniert von der Apple Story, versuchte er das Geheimnis von Apple und Steve Jobs zu erforschen
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
