Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)
About this ebook
1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
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About the author
SBPD Publications is a leading publisher with a portfolio of titles covering a vast and impressive range written & edited by highly qualified experts. We aim to deliver original work as well as best reference tools updated with the latest information in every aspect exhibiting a path-breaking approach.
SBPD Publications, a proprietary concern is one of the leading publishing firms in India based at Agra in Uttar Pradesh ,India. The publication under the guidance of its proprietor Mr. Rajeev Bansal has evoked the feeling of trust that has matured over the years and has kept pace with ever changing and growing academic needs of schools and colleges.
Since inception it has achieved its specialization in the publication of syllabus based academic books of various state boards and universities.
In our recent developments we have launched a new project of electronic books [E-Books] to provide teachers and students learning solutions comprising of digital library compatible with Apple, Windows and Androids. The aim of launching eBooks project is to upgrade the teachers and students by using technology to its absolute capacity.
On the marketing front we have a large distribution network across India and over the years our books has won the appreciation of the teachers and students. We rate our achievements in terms of feedback received from our readers and not by the sale of books.
