Sales Tactics

Did you know that businesses that don't adapt to new sales techniques risk stagnation?
Or that sales isn't just about closing deals, but creating value for both the customer and the organization?

The book progresses logically, starting with fundamental sales concepts and advancing to strategies for lead qualification, effective communication, and negotiation.
It explores techniques tailored to diverse customer profiles, methods for handling objections, and strategies for building lasting customer relationships.

The book supports its arguments with empirical research, case studies, and real-world examples, presenting quantifiable evidence of the effectiveness of the proposed strategies.