Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Robert W. Palmatier · Christine Moorman · Ju-Yeon Lee
Jan 2019 · Edward Elgar Publishing
4.0star
2 reviewsreport
Ebook
384
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
Ratings and reviews
4.0
2 reviews
About the author
Foster School of Business, University of Washington
Fuqua School of Business, Duke University
Ivy College of Business, Iowa State University, US
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
