Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns
Richard Craig
Nov 2014 · Bloomsbury Publishing USA
Ebook
252
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the effects of television ads, media management, perceived bias, and other issues, yet one element of today’s media environment that most Americans would recognize has not been identified in the public mind: expectation setting. Journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they’re leading or trailing in public opinion polls. Polls, Expectations, and Elections: TV News Making in U.S. Presidential Campaigns follows therise and proliferation of this phenomenon through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968–2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. He argues that with the combination of heightened coverage of campaigns and the omnipresence of poll data, campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet “expectations” of what the candidate at a given position in the polls should do on the campaign trail. Highlighting the change in news media and candidate coverage, Polls, Expectations, and Elections will appeal to scholars of media studies, political communication, and journalism.
About the author
Richard Craig is associate professor in the School of Journalism and Mass Communications at San Jose State University.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
