Research Methodology

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Research Methodology-- is a broad-spectrum, cross-disciplinary book suitable for a wide variety of courses in basic research methodology. Many basic concepts and strategies in research transcend the boundaries of specific academic areas, and such concepts and strategies are at the heart of this book. To some degree, certainly, research methods do vary from one subject area to another: A biologist might gather data by looking through a microscope, a historian by examining written documents from an earlier time period, and a psychologist by administering certain tests or systematically observing people’s behaviour. Otherwise, the basic approach to research is the same. Regardless of the discipline, the researcher identifies a question in need of an answer, collects data potentially relevant to the answer, analyses and interprets the data, and draws conclusions that the data seem to warrant.

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Dr. Richa Verma Is An Assistant Professor With 10 Years Of Experience In Academics And Currently Working With Noida International University, Gautam Budh Nagar. She Is Doctorate In Management From Jayoti Vidhyapeeth Women’s University, Jaipur. She Holds NPTEL Certificates In HR Domain With 90% Score And IACC Certificate By Bosch India, With Candidate ID: 28-101-8142. She Also Performed As A Coordinator In ICEICT-2022 Conference In Association With Taylor & Francis Group. Her Area Of Interest Includes Human Resource Management, Talent Management, Performance And Reward Management, Organizational Behavior, Business Communication, Research Methodology. She Has Presented Papers In Several National/International Conferences. She Has Also Written Research Papers That Have Been Published In Reputed Scopus Journals, Springer Singapore, Web Of Science (WoS), ABDC & UGC-CARE Listed Journals.

Dr. Shraddha Verma Is An Assistant Professor With 11 Years Of Experience In Academics & Currently Working With BBD University, Lucknow. She Is Doctorate In Management In Finance From Dr. APJ Abdul Kalam Technical University, Lucknow. She Holds NPTEL Certificates In Finance Domain And NCFM Certification In Financial/Derivative Market, Mutual Funds Etc. Her Area Of Interest Includes Financial Management, Risk Management And Managing Personal Finance & Project Management. She Has Presented Papers In Several National/International Conferences.

She Has More Than 10 Research Papers That Have Been Published In Reputed Scopus Journals, Web Of Science (WoS), ABDC & UGC-CARE Listed Journals. Moreover, She Has Also Participated In A Number Of Conferences, Seminars, Workshops And Faculty Development Program.

Dr. Kumar Abhishek Is Working As An Associate Professor Of Management Practice At Kashi Institute Of Technology, Varanasi. He Was Formerly At The Sagar Institute Of Technology (July 2011 To September 2021), As An Assistant Professor, At Dr. Abdul Kalam Technical University. He Holds An MBA From Bharati Vidyapeeth Deemed University And A Ph.D. In The Role Of Marketing & Its Challenges In Rural Markets From Magadh University. He Has Also Completed A Post-Graduate Diploma In Human Rights From IIHR, New Delhi. Dr. Abhishek Began His Career As A Banker At ICICI BANK In New Delhi. He Subsequently Worked As An Assistant Manager For HSBC BANK In Noida, UP. His Research Has Been Published In Top Academic Journals Of IIM Nagpur And IIM Bodh Gaya And He Has Also Contributed In Several Book Chapters & Conferences.

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