Divided into several chapters, the book covers various aspects of MSMEs in Sampit City, including their historical background, development trajectory, prevalent business models, potential growth avenues, and the persistent challenges concerning capital, management, and technology. Moreover, it offers practical solutions and actionable tips for overcoming these obstacles, featuring updated information on governmental support initiatives, success strategies tailored for Sampit City's business landscape, and effective marketing and sales methodologies.
In its conclusion, the book succinctly summarizes its key findings and underscores the pivotal role of MSMEs in driving the economic prosperity of Sampit City. With its enriched content, the second edition serves as an invaluable resource for entrepreneurs, business owners, policymakers, and scholars keen on understanding the evolving dynamics of MSMEs in Sampit City, as well as for those interested in the broader context of economic development in Indonesia.
Rani Evelin Oktaviyanti is a student at the University of Darwan Ali majoring in Management. She is currently pursuing her Bachelor's degree in this field. Along with her academic pursuits, Rani is also involved in the Merdeka Belajar Kampus Merdeka (MBKM) program, a national program aimed at encouraging independent learning and critical thinking among college students.
Rani is being mentored by her academic advisor, Mr. Andy Ismail, who has provided her with guidance and support throughout her academic journey. As a student, Rani is known for her passion and dedication to learning, always striving to improve herself and expand her knowledge.
Through her involvement in the MBKM program, Rani has gained valuable experience in working independently and taking charge of her own learning. She has also developed critical thinking skills and a deep understanding of the importance of lifelong learning.
Rani is committed to using her education and skills to make a positive impact on society, and she is determined to pursue a career in management after graduation. With her strong work ethic and passion for learning, there is no doubt that Rani will continue to achieve great things in her academic and professional pursuits.
Andy Ismail is a highly respected lecturer at Universitas Darwan Ali in Sampit, Central Kalimantan, Indonesia. Andy's expertise in financial management and computer science brings a unique perspective to the management and computer science studies program at the university, where he teaches and conducts research. Andy's research interests include financial management, computer science, and their intersection. He is dedicated to bridging the gap between these two fields and has published several articles in international journals related to financial management, computer science, and the integration of the two fields. Andy is committed to providing his students with an education that prepares them to excel in their careers and make a positive impact in society. His passion for teaching and research inspires his students to think critically and creatively, and to apply their knowledge to solve real-world problems.
Rhegy Septiawan is a student deeply immersed in the field of finance with a keen interest in the world of language. He has garnered recognition as a young novelist at Darwan Ali University with his work titled "Merajut 101 Senja" (Weaving 101 Sunsets). Additionally, he clinched victory as the best student in a speech competition commemorating Heroes' Day. Rhegy emphasizes the importance of students not only focusing on classroom learning but also developing themselves outside of it, including personal growth.
Astrid Pranadani, Chief Editor Asadel Publisher
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