Optimal Bundling: Marketing Strategies for Improving Economic Performance
Ralph Fuerderer · Andreas Herrmann · Georg Wuebker
Mar 2013 · Springer Science & Business Media
Ebook
299
Pages
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About this ebook
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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