Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra · Victor J. Strecher · Punam Anand Keller

Jul 2015 · Routledge

Ebook

406

Pages

Eligible

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About this ebook

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

About the author

Rajeev Batra (University of Michigan, USA) (Author) , Victor J. Strecher (Author) , Punam Anand Keller (Author)

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