The book examines specific propaganda techniques, like name-calling and glittering generalities, illustrating how each exploits particular cognitive biases. It progresses from introducing core concepts to analyzing propaganda's use in political discourse, advertising, and social movements.
Ultimately, it provides practical strategies for mitigating propaganda's effects and fostering rational decision-making. Its unique value lies in shifting the focus from identifying propaganda to understanding the psychological vulnerabilities that make us susceptible to it.