Machiavelli, Marketing and Management: Revisited
Phil Harris · Andrew Lock · Patricia Rees
Jun 2025 · Taylor & Francis
Ebook
284
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.
The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.
Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.
About the author
Phil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester.
Andrew Lock is Emeritus Professor, University of Leeds.
Patricia Rees is Professor Emerita, Manchester Metropolitan University.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
