Conference Proceedings Trends in Business Communication 2022
Peter Schneckenleitner · Wolfgang Reitberger · Alexandra Brunner-Sperdin
May 2023 · Springer Nature
Ebook
249
Pages
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About this ebook
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
About the author
Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.
Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.
Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.
Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.
Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.
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