Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off, Edition 2
Paul S. Goldner
Jul 2006 · AMACOM
3.2star
4 reviewsreport
Ebook
208
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About this ebook
This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.
Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can:
- define and target your ideal market -- and stop squandering time, energy, and money on unfocused prospecting
- develop a personalized script utilizing all the elements of a successful cold call
- get valuable information from assistants -- and then get past them
- view voice mail not as a frustrating barrier, but as a unique opportunity
Red-Hot Cold Call Selling includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.
Ratings and reviews
3.2
4 reviews
Bobby Wenzig
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June 6, 2017
It gives you a good idea what to expect with cold calling, how to structure your day, and what goals to set. At the end it provides objections and ways to overcome them. Read it in a day and would recommend it to new sales reps in any industry.
2 people found this review helpful
Rishi Thakur
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April 4, 2020
sample is boring.... first it showed that you will find tricks ...but it wouldn't happened..
About the author
Paul S. Goldner is a highly sought-after speaker, trainer, and consultant specializing in sales strategy and motivation. He is the author of the first edition of Red-Hot Cold Call Selling, which has sold tens of thousands of copies.
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